About Us

The Gro Company was founded in 2000, the result of two parents battle to get their baby to sleep at night. Practically unheard of in the UK, an Austrian sister-in-law introduced them to baby sleep bags, and after the amazing 12 hour sleep as a result, Grobag was born. Wanting to spread the word to other sleep deprived parents, our founders gave themselves a target of 10 years to get the UK from 0% to 80% baby sleeping bag usage, but managed it in 5.

Sam Holmes as a baby with parents Ron and Ouvrielle

15 years later...

We are known as the “official” baby sleep bag brand, having sold over 3 million Grobags worldwide. We now have over 13 different products to our name, all designed to make parenting easier. With offices in Exeter, Shenzhen and Melbourne we are a global business that always strives to put our consumers first.

We are proud that right from the start the company worked closely with the safe sleep charity the Lullaby Trust, and so safety and quality has always been important in what we do.

Find out more about why Gro products are so great here:

Why buy Gro

Social responsibility

The Gro Company has always strived to ‘Do the Right thing’ whether it be our robust ethical sourcing practices or excellent customer service. Not only do we have a commitment to safer sleep, but we want to do our best to help make parents and their children’s lives better.

buburi-logo

 

Friends of Buburi is run by four British nurses – Jo, Sallie, Noreen and Jackie, and provides financial and educational support to the Buburi Community Health Clinic.

The money donated by the Gro Company has directly funded the building of the Buburi Community Health Clinic, which provides ante-natal care as well as treatment for malaria and HIV to families who otherwise would not be able to access life saving care.

Read more about our partnership with friends of buburi

 

Kidsafe Australia and The Gro Company have committed to working in partnership over the next few years to promote safe infant sleeping and help to reduce SIDS and fatal sleeping accidents in Australia.

Funds from the sale of Grobags are donated to Kidsafe Australia to support safer sleep for all babies.

READ MORE ABOUT OUR PARTNERSHIP WITH KIDSAFE AUSTRALIA

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The online store of Gro, the original home of the Grobag, Gro egg, Gro clock, Gro swaddle and baby bedding.

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